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Coles: Project Ash
Production Company
Maker (Internal)
Director
Alister Grierson
Role
Agency Producer
Coles ran an exciting 7-week Pokémon promotion, offering customers one of 35 buildable, recyclable cardboard Pokémon builders in a surprise blind bag for every $30 spent. Using a mixture of 2D and 3D animation over live-action, we produced a nostalgic and exciting campaign to promote this offer.
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