Movember: Mancestry

Despite the millions of moustaches that are grown every year for Movember, most men don’t actively engage with their own health. We needed a way to connect and inspire men to take an active role in their physical and mental health.
To combat this we created Mancestry. A world-first scientific test that uses history to inspire men to stay healthy. By analysing the DNA in their moustache hair and linking it to great moustachioed men from history — we uncovered the underlying health risks and dispositions that they should be aware of.